No-To-New

Fast fashion is quickly becoming popular among younger generations due to the convenience of cheap prices and fast shipping to get the latest trends. With the rapid production of cheap clothing, fast fashion contributes greatly to landfills and only leads to the excessive waste of clothes as trends quickly change

Each poster represents how fast fashion affects the environment and how the viewer might be part of the problem. The poster persuades viewers to ask how they can change and be a part of the solution. The QR code leads them to a website that provides resources and shares sustainable brands and second-hand stores in the area.

Our goal is to challenge the consumer’s shopping habits and encourage buyers to shop second-hand or invest in quality pieces.